Comments on: Social Media, the Pond Analogy and the Old Media Disconnect http://www.scrollinondubs.com/2006/12/15/social-media-the-pond-analogy-and-the-old-media-disconnect/ Sean Tierney's Blog Wed, 10 Mar 2010 20:21:43 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: 12 Cool Analogies to help explain Social Media | Social Desire http://www.scrollinondubs.com/2006/12/15/social-media-the-pond-analogy-and-the-old-media-disconnect/comment-page-1/#comment-107562 12 Cool Analogies to help explain Social Media | Social Desire Sat, 08 Dec 2007 03:11:41 +0000 http://67.106.82.230/2006/12/15/social-media-the-pond-analogy-and-the-old-media-disconnect/#comment-107562 [...] Social Media, the Pond Analogy and the Old Media Disconnect - sean at Scrollin’ On Dubs compares Marketing with the spreading of ripples in a glassy pond. [...] [...] Social Media, the Pond Analogy and the Old Media Disconnect – sean at Scrollin’ On Dubs compares Marketing with the spreading of ripples in a glassy pond. [...]

]]> By: Scrollin’ On Dubs » Blog Archive » Book takeaways: Buzzmarketing http://www.scrollinondubs.com/2006/12/15/social-media-the-pond-analogy-and-the-old-media-disconnect/comment-page-1/#comment-78377 Scrollin’ On Dubs » Blog Archive » Book takeaways: Buzzmarketing Tue, 21 Aug 2007 17:01:23 +0000 http://67.106.82.230/2006/12/15/social-media-the-pond-analogy-and-the-old-media-disconnect/#comment-78377 [...] If you like Seth Godin’s philosophy and the main message of Purple Cow you’ll dig Buzzmarketing. In a world of advertising in which we are deluged with thousands of sound bites and ads competing for our attention, the most successful marketing campaigns are the ones that achieve buzzworthiness and propel themselves beyond the initial transmission via word-of-mouth. Doug Hughes says the key to marketing is giving people a message that’s worthy of talking about. And I couldn’t agree more. Anybody who is able to convince an entire town in Oregon to rename itself to Half.com and literally put a company on the map gets my ear for a day. Here are the key points and takeaways from reading this book. [...] [...] If you like Seth Godin’s philosophy and the main message of Purple Cow you’ll dig Buzzmarketing. In a world of advertising in which we are deluged with thousands of sound bites and ads competing for our attention, the most successful marketing campaigns are the ones that achieve buzzworthiness and propel themselves beyond the initial transmission via word-of-mouth. Doug Hughes says the key to marketing is giving people a message that’s worthy of talking about. And I couldn’t agree more. Anybody who is able to convince an entire town in Oregon to rename itself to Half.com and literally put a company on the map gets my ear for a day. Here are the key points and takeaways from reading this book. [...]

]]> By: Shannon Whitley http://www.scrollinondubs.com/2006/12/15/social-media-the-pond-analogy-and-the-old-media-disconnect/comment-page-1/#comment-12867 Shannon Whitley Wed, 03 Jan 2007 20:05:42 +0000 http://67.106.82.230/2006/12/15/social-media-the-pond-analogy-and-the-old-media-disconnect/#comment-12867 I wish I'd read this post earlier. I was speaking with someone today and your analogy would have fit perfectly with the conversation. You are also spot-on about the hype. Excitement and passion are fantastic, but we need to harness that energy. Too much talk burns creative calories. I wish I’d read this post earlier. I was speaking with someone today and your analogy would have fit perfectly with the conversation.

You are also spot-on about the hype. Excitement and passion are fantastic, but we need to harness that energy. Too much talk burns creative calories.

]]> By: Chris Heuer’s Idea Engine » links for 2007-01-03 http://www.scrollinondubs.com/2006/12/15/social-media-the-pond-analogy-and-the-old-media-disconnect/comment-page-1/#comment-12749 Chris Heuer’s Idea Engine » links for 2007-01-03 Wed, 03 Jan 2007 11:14:52 +0000 http://67.106.82.230/2006/12/15/social-media-the-pond-analogy-and-the-old-media-disconnect/#comment-12749 [...] Scrollin’ On Dubs » Blog Archive » Social Media, the Pond Analogy and the Old Media Disconnect Interesting perspective - great to hear constructive feedback from people involved in the space and paying attention to what we are trying to accomplish. (tags: socialmediaclub pondanalogy smcphoenix) [...] [...] Scrollin’ On Dubs » Blog Archive » Social Media, the Pond Analogy and the Old Media Disconnect Interesting perspective – great to hear constructive feedback from people involved in the space and paying attention to what we are trying to accomplish. (tags: socialmediaclub pondanalogy smcphoenix) [...]

]]> By: Susan Assadi http://www.scrollinondubs.com/2006/12/15/social-media-the-pond-analogy-and-the-old-media-disconnect/comment-page-1/#comment-10737 Susan Assadi Wed, 27 Dec 2006 18:08:18 +0000 http://67.106.82.230/2006/12/15/social-media-the-pond-analogy-and-the-old-media-disconnect/#comment-10737 You really captured and helped me digest the essence of what is the potential impact of blogging vs traditional marketing. I am not sure you can lump traditional marketing with traditional media. This is a debate I am still having with myself and certainly look forward to exploring this more in conversations with you and others at the Social Media Club. You really captured and helped me digest the essence of what is the potential impact of blogging vs traditional marketing. I am not sure you can lump traditional marketing with traditional media. This is a debate I am still having with myself and certainly look forward to exploring this more in conversations with you and others at the Social Media Club.

]]> By: Chuck Reynolds http://www.scrollinondubs.com/2006/12/15/social-media-the-pond-analogy-and-the-old-media-disconnect/comment-page-1/#comment-9946 Chuck Reynolds Sun, 24 Dec 2006 20:27:00 +0000 http://67.106.82.230/2006/12/15/social-media-the-pond-analogy-and-the-old-media-disconnect/#comment-9946 It's good to hear your analogies and this one made a lot of sense as they usually do. I didn't go to this latest meeting because of the annoyance? of the first one. Perhaps I'll give it another shot when the next one rolls around but I just didn't want to get into another situation like hearing people blabber on about "web 2.0" in the wrong way - it gets bothersome. Anyways - good post - and FYI the link to Francine's post is corrupt - use this one instead: http://blog.stealthmode.com/#116615512132316176 It’s good to hear your analogies and this one made a lot of sense as they usually do.
I didn’t go to this latest meeting because of the annoyance? of the first one. Perhaps I’ll give it another shot when the next one rolls around but I just didn’t want to get into another situation like hearing people blabber on about “web 2.0″ in the wrong way – it gets bothersome.

Anyways – good post – and FYI the link to Francine’s post is corrupt – use this one instead:
http://blog.stealthmode.com/#116615512132316176

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