http://www.scrollinondubs.com/2007/03/02/if-an-elevator-pitch-falls-in-the-woods/ Sean Tierney's Blog Wed, 01 Feb 2012 18:58:31 +0000 hourly 1 http://wordpress.org/?v=3.0.5 http://www.scrollinondubs.com/2007/03/02/if-an-elevator-pitch-falls-in-the-woods/comment-page-1/#comment-87206 Scrollin’ On Dubs » Blog Archive » Book Takeaways: Made to Stick Mon, 01 Oct 2007 02:28:43 +0000 http://67.106.82.230/2007/03/02/if-an-elevator-pitch-falls-in-the-woods/#comment-87206 [...] The takeaway here is that we spend a great deal of energy trying to spread the word when we would be better served to improve the longevity of the word for the people that it reaches. It’s not what you come away with that ultimately matters- it’s what stays with you over time. Along the lines of a post I wrote awhile back called “If an elevator pitch falls in the woods…” - the weakest link of the re-transmissability of a message is its stickiness, not its buzz-worthiness. The notes I drew up are mostly for my own edification of these concepts and to have a reference but hopefully you find them useful as well. buzzmarketing madetostick marketing tippingpointPass it along:These icons link to social bookmarking sites where readers can share and discover new web pages. [...] [...] The takeaway here is that we spend a great deal of energy trying to spread the word when we would be better served to improve the longevity of the word for the people that it reaches. It’s not what you come away with that ultimately matters- it’s what stays with you over time. Along the lines of a post I wrote awhile back called “If an elevator pitch falls in the woods…” – the weakest link of the re-transmissability of a message is its stickiness, not its buzz-worthiness. The notes I drew up are mostly for my own edification of these concepts and to have a reference but hopefully you find them useful as well. buzzmarketing madetostick marketing tippingpointPass it along:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

]]> http://www.scrollinondubs.com/2007/03/02/if-an-elevator-pitch-falls-in-the-woods/comment-page-1/#comment-44346 Sam Sat, 05 May 2007 01:17:48 +0000 http://67.106.82.230/2007/03/02/if-an-elevator-pitch-falls-in-the-woods/#comment-44346 Thanks, Sean. I'm working on a non-profit project in need of an elevator pitch. What you've relayed here will be forefront in my mind as it's crafted... and tested on friends. Thanks, Sean. I’m working on a non-profit project in need of an elevator pitch. What you’ve relayed here will be forefront in my mind as it’s crafted… and tested on friends.

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