http://www.scrollinondubs.com/2007/08/21/book-takeaways-buzzmarketing/ Sean Tierney's Blog Fri, 12 Mar 2010 21:42:58 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.scrollinondubs.com/2007/08/21/book-takeaways-buzzmarketing/comment-page-1/#comment-87205 Scrollin’ On Dubs » Blog Archive » Book Takeaways: Made to Stick Mon, 01 Oct 2007 02:27:31 +0000 http://67.106.82.230/2007/08/21/book-takeaways-buzzmarketing/#comment-87205 [...] Rather than try to hash through everything in a long post as I did with Buzzmarketing, I figured I’d try a different approach. I captured the notable stories on a single page via tiny sketches to trigger a memory of each story and its meaning. I’ve scanned that page and created an image-mapped graphic of that page with an abstract for each story distilling the important insight. [...] [...] Rather than try to hash through everything in a long post as I did with Buzzmarketing, I figured I’d try a different approach. I captured the notable stories on a single page via tiny sketches to trigger a memory of each story and its meaning. I’ve scanned that page and created an image-mapped graphic of that page with an abstract for each story distilling the important insight. [...]

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