Comments on: Using cross-channel conversion tracking to understand your advertising http://www.scrollinondubs.com/2007/11/27/cross-channel-conversion-tracking/ Sean Tierney's Blog Fri, 12 Mar 2010 21:42:58 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Matt http://www.scrollinondubs.com/2007/11/27/cross-channel-conversion-tracking/comment-page-1/#comment-148406 Matt Fri, 29 Feb 2008 16:19:03 +0000 http://67.106.82.230/2007/11/27/cross-channel-conversion-tracking/#comment-148406 Is cross-channel tracking necessary if you're tagging your links in google analytics? Is messing with conversion codes at all necessary? Just wondering since we finally dove into using GA for our clients when we previously just used Google's Adwords conversion tracking. Are there benefits to doing both? Is cross-channel tracking necessary if you’re tagging your links in google analytics? Is messing with conversion codes at all necessary?

Just wondering since we finally dove into using GA for our clients when we previously just used Google’s Adwords conversion tracking.

Are there benefits to doing both?

]]> By: sean http://www.scrollinondubs.com/2007/11/27/cross-channel-conversion-tracking/comment-page-1/#comment-133618 sean Tue, 29 Jan 2008 17:38:57 +0000 http://67.106.82.230/2007/11/27/cross-channel-conversion-tracking/#comment-133618 Aris, that tracking code needs to be present on any pages you link to where you want to test conversion. If it's only one page, you can of course manually insert it in the body of that page. I put it in the footer so I don't need to remember to do it for multiple products and that seems to have worked well. sean Aris,
that tracking code needs to be present on any pages you link to where you want to test conversion. If it’s only one page, you can of course manually insert it in the body of that page. I put it in the footer so I don’t need to remember to do it for multiple products and that seems to have worked well.

sean

]]> By: Aris http://www.scrollinondubs.com/2007/11/27/cross-channel-conversion-tracking/comment-page-1/#comment-133491 Aris Tue, 29 Jan 2008 11:54:21 +0000 http://67.106.82.230/2007/11/27/cross-channel-conversion-tracking/#comment-133491 Hi, I tried the adwords cross-channel. I see that you are mentioning that the "landing page" code should be present in ALL website pages (through header or footer for example). Isn't this unnecessary? Or maybe wrong, as it will consider all pages as "landing" pages? Thanks! Aris Hi, I tried the adwords cross-channel. I see that you are mentioning that the “landing page” code should be present in ALL website pages (through header or footer for example). Isn’t this unnecessary? Or maybe wrong, as it will consider all pages as “landing” pages?

Thanks!
Aris

]]> By: sean http://www.scrollinondubs.com/2007/11/27/cross-channel-conversion-tracking/comment-page-1/#comment-105785 sean Sun, 02 Dec 2007 08:24:51 +0000 http://67.106.82.230/2007/11/27/cross-channel-conversion-tracking/#comment-105785 John, this is what's confusing- for the cross-channel tracking a conversion constitutes a download. For the adwords conversion tracking (which is under the adwords tab) a conversion is an actual sale. sean John,
this is what’s confusing- for the cross-channel tracking a conversion constitutes a download. For the adwords conversion tracking (which is under the adwords tab) a conversion is an actual sale.

sean

]]> By: techguy http://www.scrollinondubs.com/2007/11/27/cross-channel-conversion-tracking/comment-page-1/#comment-105774 techguy Sun, 02 Dec 2007 07:16:19 +0000 http://67.106.82.230/2007/11/27/cross-channel-conversion-tracking/#comment-105774 What did you consider a conversion? Was it a purchase or just a request for information? What did you consider a conversion? Was it a purchase or just a request for information?

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