Cart-Drawn Horses is a play-by-play summary of the process of validating ten different business concepts via the Lean Startup and Customer Development frameworks. It’s a comprehensive guide complete with original hypotheses, experiment rationale, goals & methodology, resultant data & conclusions. The eBook is peppered with rich media tutorials that demonstrate via HD screencasts all the software tools used. If you’re new to CustDev you’ll find this to be a great “down ‘n dirty” intro. If you’re a seasoned CustDev practitioner you’ll find nuggets of useful concepts you can apply immediately in your practice.

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